When an image emerged on Twitter of Ed Miliband leaving Russell Brand’s apartment, speculation abounded that Brand could be about to endorse Labour. Having spent this year writing a case study on Russell Brand’s involvement in housing campaigns, I told everyone who asked that there was no way that Brand would ever endorse the Labour party. Then, this happened.
Having released most of the ‘Milibrand interview’ on April 29th, to mixed reactions, Brand suddenly announced that more ‘unseen footage’ would be uploaded 3 days before polling day. In this Trews, which has been viewed over 800,000 times, Brand shows ‘the part of the interview that I found most encouraging’, where they discuss the ideal of politics as community-led. Brand then concluded, ‘David Cameron might think I’m a joke, but I don’t think there’s anything funny about what the Conservative party have been doing to this country, and we have to stop them. So my view is this: If you’re Scottish, you don’t need an English person telling you what to do, you know what you’re gonna be doing. If you’re in Brighton, I think it would be a travesty if we lost the voice of Caroline Lucas in Westminster. But anywhere else, you’ve gotta vote Labour, you’ve gotta get the Conservative party out of government in this country so that we can begin community-led activism’.
Unsurprisingly, this got people talking. Some conservative-supporting papers speculated that Brand’s support would be damaging for Labour, criticising Miliband for ‘going to’ Brand. I would argue, however, that Brand was taking the bigger risk in (temporarily) backing Labour. The risk to Brand was, of course, not an electoral one, but the possibility that his supporters might not back his decision. Whilst many articles mocked Brand as a ‘hypocrite’ for making a ‘U-turn’ on his (often oversimplified) anti-voting stance, I saw many more Trews viewers and Brand fans objecting to his ‘you’ve gotta vote Labour’ statement because they had already decided to vote for the Green party.
This is unsurprising; as I discussed in a previous post, Brand agrees with the Greens on almost everything, and has worked with Lucas on drug-reform campaigns. Brand also interviewed Caroline Lucas and Natalie Bennett, describing Lucas as a ‘lovely human being, the very kind of person you want making political decisions’, and encouraging those living in Brighton Pavilion to vote for her. Brand stopped short of endorsing the Green party as a whole, however, because whilst he agrees with many of their policies, ‘unless there’s considerable, massive electoral reform in our country, the Green party cannot impose those politics’.
Not everyone accepted an endorsement for the Labour party from the man who has been calling for revolution. The administrator of one fan group on Facebook, which has over 4000 members, announced that she would close the group (which had become, for many, a place to express support for the Greens), as she felt disappointed and mislead. Whilst members of the group talked her out of this, she was far from alone in her disappointment. Across Twitter, Facebook groups and pages and YouTube comments, there was much debate over whether the endorsement was a realistic assessment of the election, or a hypocritical betrayal of Brand’s ideals.
Having initially been shocked to see Brand back Labour, his motivations became much clearer and, in my opinion more relatable, after he posted a long piece explaining that he and the Trews team had actually decided to back Labour before the ‘Milibrand’ interview. His election day edition of The Trews also addressed the ‘often vicious’ comments he’d received following the endorsement. Brand explained that his opinion that it didn’t matter who won the election was chipped away at by the stories of those close to him, for whom Conservative welfare policies would cause missed opportunities and misery. ‘Ultimately what I feel, is that by not removing the Tories, through an unwillingness to participate in the “masquerade of democracy”, I was implicitly expecting the most vulnerable people in society to pay the price on my behalf while I pondered alternatives in luxury’. Ultimately, Brand concluded that whilst it was a poor choice, it would be easier to push for more meaningful change under a Labour-led government than a Conservative one.
Whilst many continued to criticise Brand, a greater proportion of commenters were now understanding of his opinion, even if they didn’t share it. Brand’s statement that ‘the gap between left and right is too small, but millions of people live or die in that gap’ reminded me of plenty of comments I’d seen from undecided left-wing voters who ultimately, begrudgingly, decided to vote Labour.
The election did not go the way that Brand wanted. This caused him to reflect on the endorsement, but also more broadly on his power compared to that of the Tory press, lamenting that ‘the old media, the establishment, is a powerful thing’. His regret was not so much endorsing Miliband, but that his endorsement seemingly made no difference. It may be true that Brand overestimated his influence or, even more likely, miscalculated his audience; of those who follow him, who are British adults and who were registered, there may have been some potential non-voters or Green voters who could be convinced to grit their teeth and vote Labour, but without the ability to influence anyone thinking of voting Conservative this surely is not enough. But he should not be so quick to wave the white flag in his war with The Sun; as Amy Smith pointed out in our joint blog post, they were all too quick to claim victory in ‘the phony war between traditional and newer media’.
Despite many reporting Brand’s comments as his ‘resignation from politics’, whilst I doubt he’ll throw his weight behind a party again he made it clear that he would continue to back community campaigns, where Brand has already proven he can make a difference. In a way, Miliband and Labour not getting into office may be a dodged bullet for Brand, who will not have to spend the next 5 years responding to every Labour government cut, or the renewal of trident, with ‘but I didn’t fully back Labour’. Still, having spent 18 months defending their favourite radical comedian from criticism of his ‘anti-voting’ statements, some of his fans may not be quick to forget the outcome of #Milibrand.